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Whole Foods Market Supplier Readiness Assessment

This assessment is designed to see if your brand is ready to become a supplier for the Whole Foods Market Supplier Program / LEAP Program in 2025.

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Question 1 of 17

What is your business name?

Question 2 of 17

Please provide your email address:

Question 3 of 17

Where is your company located?

A

United States of America

B

Outside of the U.S.A.

Question 4 of 17

Please provide your company website URL:

Question 5 of 17

Do you actively sell products in Whole Foods Market?

A

Yes

B

No

Question 6 of 17

What type of products do you sell?

(Select all that apply)
A

Supplements

B

Soap

C

Shampoo/Conditioner

D

Hair Oils

E

Beard Creams

F

Deodorants

G

Lotions/Creams/Balms

H

Dry Herbs

I

Teas

J

Candles

Question 7 of 17

Are you interested in becoming a Whole Foods Market Supplier in 2025?  If you are already a supplier, are you interested in expanding your product offerings in 2025?

A

Yes

B

No

Question 8 of 17

How many products are you interested in selling to Whole Foods?  Please describe the product type below.

Question 9 of 17

Whole Foods Market has very stringent Quality Standards when it comes to Personal Care (Whole Body) products.  Many of their standards align with our Halal Certification Standards here at the Halal Natural Products Academy.  If given the opportunity to supply Whole Foods Market, do you agree to conform your product offerings to their Quality Standards?

A

Yes

B

No

Question 10 of 17

Does your business hold product liability insurance?  

A

Yes

B

No

Question 11 of 17

Do your products have FDA compliant labels?

A

Yes

B

No

Question 12 of 17

Do you have scannable UPC codes on each of your products?

A

Yes

B

No

Question 13 of 17

Whole Foods Market LEAP: Early Growth Program is designed to help small and up and coming brands with educational opportunities and mentorship.  If selected for this program, you would be required to meet with Whole Foods Market once week for 12-weeks (virtually).  After this time, a select few brands will be selected to become a supplier with Whole Foods Market. 

Here at The Halal Natural Products Academy, our goal is to help you apply for this program and prepare your brand (labels, marketing, formulations) to ensure that you comply with WFM Quality and Business Standards.  We want to see you on the shelves at Whole Foods!  

Which services could we help you with:

(Select all that apply)
A

Reviewing my products labels to ensure that they are FDA compliant.

B

Reviewing my ingredients to ensure that they meet WFM Quality Standards.

C

Preparing my brands application to the LEAP Program.

D

Helping my company with marketing (website, labels, barcodes, professional product pictures)

E

Product Development Assistance (developing a new line of products for Whole Foods Market)

F

I am not interested in the LEAP Program but I would like HNPA to help me get my products on the shelves at Whole Foods.

G

Mentoring- I'd like to meet with a mentor regularly to help me with my business goals in 2025.

Question 14 of 17

Assistance with the LEAP application is $500 which includes 2 hours of mentoring and application assistance.  Is this something you can invest in at this time?

A

Yes. I am ready to invest now.

B

No, maybe in the future.

C

I am not interested in applying for the LEAP program.

Question 15 of 17

HNPA Ingredient reviews are conducted to ensure that your products are in compliance with Whole Foods Market Quality Standards. 

 

We will provide you with a one-page report on our findings and recommendations for ingredient substitutions (if necessary).  These reviews and reports are $125 per product. 

 

Is this something you would like to invest in at this time?

A

Yes. I am ready to invest now.

B

No, maybe in the future.

C

I am not in need of this service.

Question 16 of 17

HNPA Product Label reviews are conducted to ensure that your product labels are FDA compliant.  We also provide feedback on how you might re-design your product label to ensure it stands out to Whole Foods Market buyers and customers. 

 

With this service, you will receive one alternative label design that you can use with a UPC barcode. Our product label review services are $150/label. 

 

Is this something that your business can invest in at this time?

A

Yes. I am ready to invest now.

B

No, but maybe in the future.

C

I am not in need of this service.

Question 17 of 17

HNPA provides a six-week mentorship program designed to help brands become suppliers for Whole Foods Market.  

This program consists of:

-One (1) Group Session per week (1hour)
-One - 1:1 mentoring session per week (1 hour)

-Supplier Application Submission Assistance

-Product Label Reviews for up to 3 products (included).  Additional products separate fee.

-Ingredient Reviews up to 3 products (included).  Additional products separate fee.

-Halal Certification for your products.

This program is $2500 for the entire six weeks.  Is this something that your business is ready to invest in?

A

Yes. I am ready to invest now.

B

No, but maybe in the future.

C

I am not in need of this service.

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